Salsa, the Portuguese denim brand specialized in creating various denim fits, devised for most different body types for over 20 years, has developed some higher-performance fits that have recently become bestsellers due to their properties, helping women feel more at ease and beautiful when wearing them.
The three fits are Push-Up, Push-In and Diva by Salsa and are devised to enhance three different body types and designed with the aim to make each woman feel as if she is wearing a comfortable second skin every day. Each of them was portrayed within a new sensual campaign “The Denim Effect Expert”. Shot by Frederico Martins, the campaign features three renowned international models –Michelle Zwaal, Kim Feenstra, and Annika-Marie Leick– who flaunt themselves openly and sensually.
The Push-Up model –the most emblematic of Salsa’s jeans and the most sold pair worldwide– has mid-waist, skinny legs, a back-pocket design and side pleats which help creating a small and rounded figure, and a sculpted look.
The Push-In style creates an impressive tummy tuck effect, making the high-waisted jeans more comfortable, favoring the feminine silhouette even more. The design of its back pockets and the soft push-up effect create a modern look.
Diva by Salsa is a highly slimming jeans. Its slimming corset effect pushes the tummy in and its adjustable waist improves body posture and the internal panel made with Emana fiber helps smoothing the skin and reducing the imperfections.