Denim Première Vision has closed its 27-28 May 2015 edition registering 4,131 visitors, a decrease, when compared to their May 2014 edition, the first one held in Barcelona registering a record of 4,479 visitors, benefitting from a 'debut' effect in the Spanish city. Though, if considering their November 2014 edition, there has been a significant increase of visitors (from 3,905).

The total number of visitors represents a positive attendance development over the last November 2014 edition and once more helps to establish Denim Première Vision as a must-go destination, meeting point and place for professionals to find inspiration in the global denim industry.

Premium and high-end jeanswear and fashion brands, pure players, major distributors, independent designers and luxury brands came to discover the top offer of the denim industry, represented by their order writers, decision-makers and creatives. Among visiting companies and brands there were high-profile brand such as 7 For All Mankind, Acne Studios or Citizens of Humanity.

Out of the total visitors, 73% were international representing 60 countries. Europe continues to be the most represented region at the show with nearly 70% of visitors. Spain, leading, is followed by Italy with 11% of visitors, followed by France and the United Kingdom (each with 6% of visitors). A strong presence of visitors from Germany, Portugal and Belgium could also be noticed.

Among various events offered within the two show days, the Blue Technology exhibit, organized by Spain’s Jeanologia, one of the international leaders in terms of finishing technologies for denim and fabrics, presented past, present and future technologies applied to denim.

Also notable were the many discussions around a by-now major and reoccurring question in the industry: the role of sustainable development in the denim industry. The two “Be a part of solution” seminars organized by Turkish weaver Orta Anadolu, in partnership with chemical product maker Garmon Chemicals, exhibited the latest innovations and its ecological solutions put in place using GreenScreen® methodology to reduce the environmental impact of the chemicals used in the jeans industry.

Martelli celebrates 50th anniversary
Martelli celebrates 50th anniversary
Another conference, organized by ITS (Integrated Textile Service), presented a code of conduct in terms of sustainable development that was signed and set in place by the five Italian companies who are members of this network and exhibitors at Denim Première Vision: Dienpi, Mactec, Itaclab, Wash Italia and Abbigliamento G&G.

A special celebration was held within the show and during the opening night party. Luigi Martelli, founder of Martelli Lavorazioni Tessili, celebrated his company’s 50th anniversary expertise and presented some of the novelties that will be characterizing his enterprise’s next evolution phase.