Denim Première Vision simplifies its name and drops the ‘by’ for its third Spanish - and for overall 16th - edition taking place from 27 to 28 May, in Hall 8 of the Fira Montjuïc in Barcelona. The change is part of an alignment of the show with premium design and the constellation of specialties, know-how and professionals, all sharing the same passion for denim fabric.

Denim Premiere Vision is also getting ready to celebrate its first year in Barcelona, after moving from Paris in May 2014. It will disclose all the novelties of the denim market galaxy – as this season’s major theme “Denim Constellation” states –and will present all the newest trends and creative innovations for fall/winter 2016-17.

Denim Première Vision brings together a total of 97 exhibitors, out of whose 45% are weavers, 24% are manufacturers, launderers and finishers. The remaining 21% are accessory makers, 3% are fiber producers and spinners while 7% include technology developers and promotional organizations.

The show is presenting 10 new exhibitors and includes Niggeler & Küpfer, Italian weaver specialized in sportswear cotton fabrics, and W Denim by Whoval, a Turkish denimn manufacturer collaborating with a Japanese laundry. Also new will be G&G Abbigliamento and Wash Italia, Italian launderers, and A.P.Xpress UK accessory manufacturer, as well as Macsa, a Spanish technology developer. Among returning exhibitors there are Vicunha Textil and Kurabo Industries weavers, and the Italian finisher and launderer Martelli who will celebrate its 50th anniversary with an exhibition inside their booth and other initiatives to be disclosed in Barcelona.

The show expects up to 4,000 international visitors – premium and high-end fashion and jeanswear brands, designers, and major luxury brands – looking for quality and exclusivity.

For the first time, the show will present a trend seminar on f/w 2016-17 anticipations. It is organized by the show’s own trend commission and will take place in the Sala Principe on 27 May at 12.30pm. The entrance fee for the seminar is €45.

On both days of the show Orta Anadolu and Garmon will present their new project “Be Part of the Solution: Pioneering Greenscreen in Denim by Orta and Garmon”. The event will take place at 2pm in the Seminar Room, in Hall 8.
Greenscreen in Denim by Orta and Garmon
Greenscreen in Denim by Orta and Garmon

Another key event debuting at this edition is a special exhibition managed by finishing technology company Jeanologia on the history of denim finishing – its past origins, its present state of the art and future evolution.

On the evening of Wednesday 27th May from 8:30pm there will be a party for celebrating the start of the new show together with all participants and visitors at Pacha Barcelona, Passeig Maritim Barceloneta 38.

On 28 May, Isko will present the details of its second Isko-Iskool contest involving a wider number of international fashion schools. On this occasion, Denim Premiere Vision will also announce the birth of its new “Promising Talent Award By Denim Premiere Vision”. “In collaboration with Isko and following other awards supported by Premiere Visions promoting new designers and the fashion and photography award of Hyères, we decided to also identify a personality or a designer, who can have a future in the denim industry,” commented Chantal Malingrey, director of Denim Premiere Vision. The winners of both Isko-Iskool and Denim Premiere Vision’s contests will be announced within a specific event in Milan in July 2015. The Press conference will take place on 28 May at 11am at the Isko-Iskool cencept booth.