Denim brand Pioneer has presented Handcrafted, a range of jeans for men that promises comfort without losing their shape. Models include the 1654 jean, which use a 1.0 mm thick, 8mm stitched sewing thread; or the fine workmanship of a 50 stitching yarn of the 1655 style, sewn with a stitching only 2mm long. The 1655 jean comes with band effects on the buttocks by the use of thick braided yarn in thickness 1.4 mm.

"With our focus on Handcrafted Denim and the correspondingly innovative, fashionable models, we were once again able to achieve a considerable double-digit percentage growth in the previous order season,” commented Peter Kelzenberg, Pioneer’s managing director.

The brand has also doubled the amount of products within its tops’ collection in comparison with the spring/summer’16 season.