Adopting some of the latest developments in the denim field exhibited at dedicated trade shows like Kingpins or Denim Première Vision, Pepe Jeans London has introduced two new jean ranges for fall/winter 2017-18: In Your Dreams for women and Dry Cult for the gents.

In Your Dreams promises a flattering silhouette thanks to a blend of push-up, re-shape and accentuating techniques that enhances the feminine curves. It delivers the right amount of stretch, improving the holding power of high-elasticity jeans, while the re-shape element prevents puckering lengthwise along the inseam and helps to keep the balance of body proportions.


In Your Dreams key features.
© Pepe Jeans London
In Your Dreams key features.


Dry Cult is a special finishing process with fixed indigo dye that prevents crocking and color bleeding. Low shrinkage values in a single pattern ensure a long-lasting comfort. Besides, the jeans offer anti-bacterial qualities to keep odor away and wash them less often. This way, the natural wear and tear of life works to customize them.



Dry Cult jeans.
© Pepe Jeans London
Dry Cult jeans.

Dry Cult key features.
© Pepe Jeans London
Dry Cult key features.