M.i.h Jeans has gathered its international network of “denim girls” to collaborate on its freshly launched personalization project. Some of the international names involved are stylist Alex Carl, musician Flo Morrissey, artist Ella Jazz and model Tilde Rasmussen. The service, which is available exclusively at mih-jeans.com, invites customers to modify their denim from an array of customization options ranging from hand-stitched embroidery designs and appliques to colorful tassels and ’70s inspired patches. Special requests are welcome, too – the bespoke service offers up-cycling and other techniques that make for unique jeans – new or vintage. The service will be on-going, developing each season with the help of a rotating crop of denim girls.



M.i.h Jeans customized jeans with patches and embroideries.
© M.i.h Jeans
M.i.h Jeans customized jeans with patches and embroideries.