Denim Boulevard, Milanese denim-focused show, has closed its fourth edition successfully. The event, held from 18 to 20 June 2016, has moved to a new location, The Spirit of Milan, in the heart of Milan’s Bovisa area – Via Bovisasca, 59.

Denim Boulevard
© S.Oliver Group
Denim Boulevard

The three day marathon presented about 25 exhibitors and various initiatives aimed at involving visitors and exhibitors.

The cool thing about this edition were many dyeing workshops and a wide offer of handcrafted products. Kassim Denim organized some indigo-dye workshops during the show inviting visitors and exhibitors to dye t-shirts and other pieces. Among young talents debuting in the market were Nicole Ajimal who creates and personalized her unique handwoven indigo fabrics. Another newcomer was Angela Syrett Roper whose collection offers unique hand-treatments and ageing applied onto denim and casual pieces. Also interesting were some unique fabrics manufactured by Annegret Affolderbach Choolips Studio.



Denim Boulevard
© SI Team
Denim Boulevard

The exhibitor line-up was a mix of denim fabric manufacturers and casual brands such as, for instance, Candiani Denim, Tela Genova, Blue Blanket, Attrezzeria-Laboratorio Base, Jacob Cohën, Manifattura Ceccarelli, Surf Hut, Blessed and Nanni from Italy.

International exhibitors hosted were Levi's, presenting a movie on their bestselling 501 model, Tellason, Sperry (with a shoe selection and another live indigo dye workshop) and Santa Cruz from USA. Among exhibitors from Japan there were Samurai Jeans, Studio D'Artisan, Orgueil, Redmoon and Forty Niners. Other European exhibitors were Endrime, A S R, R.D.D. and Archive by Jack & Jones for Europe.

handwoven fabrics by Nicol Ajimal
© SI Team
handwoven fabrics by Nicol Ajimal

A special area of the show was occupied by My Archive, a museum of historical denim pieces from the collection by Antonio Di Battista, designer and owner of Blue Blanket, his own denim brand. Cory Piehowicz's pics about the event 'The Frozen Few' and a selection of motorcycles by Harley-Davidson completed the exhibition’s atmosphere.

Barbers were protagonists while taking part in 'Mugshot Barber Deal', a barbers’ reunion from all over Europe to share the sector's know-how and skills (with tutorials, workshops and trainings).

Levi's Calico Model from 1890
© SI Team
Levi's Calico Model from 1890




For more information on trade shows check out DFV Group’s expocheck.com.