Italian lingerie and homewear brand Calzedonia will debut a new denim model this fall that has been boosted with several technological advances by denim fabric manufacturer Isko.
The new Calzedonia jeans offer a sharply contoured look und a soft, silky touch at the same time. Both features are a result of Isko’s Pop and Reform patented fibers, which wrap up the body curves and underline them in a way that optically, the wearer looks one size thinner than her actual size.
Eventually, the cotton thread wraps the elastic fiber spirally and thus enables that the denim pant always retains its original shape without warping. This shape-holding memory comes thanks to Isko’s Recall technology.
The jean will be available in two different washes and launches in Calzedonia stores by mid-September.