Denim Boulevard, the denim-focused event held from 20 to 22 June 2015 in Milan’s historical location Fonderia Napoleonica Eugenia, closed its third edition recalling attention from insiders, retailers and specialists of the international denim industry.

Among its visitors they registered, in addition to fashion trade shows, expert retailers such as, for instance, Sear’s (Bassano Del Grappa), Pandemonium, Bottiglieria and Blue Marlin (Rome), Eral 55, Dictionary, Excelsior and Brian&Barry Building (Milan), Daytona Hills, DeeCee style (Zurich) and Iovino Cloth (Winterthur).

Le Group at Denim Boulevard
Le Group at Denim Boulevard

The show presented a selection of denim brands and specialists including premium brands such as 2M2W, Memory’s, Endrime, Samurai Jeans and Brothers Sportswear and laundries such as Le Group and Martelli Lavorazioni Tessili.

Special guest of this edition was Italian top-notch denim manufacturer Candiani Denim. They launched their first Italian – and worldwide fifth - edition of Candiani Loom State, a three day live denim-atelier that showcased the complete production process of tailor-made jeans, from the weaving of selvedge denim on authentic old weaving machines to delivering the finished garment.

Collector and denim consultant Antonio Di Battista, showcased his exhibition “My Archive Museum”, presenting a selection of historical denim pieces and workwear items from his own collection. He also launched his new book “My Archive II” in collaboration with Crackers Magazine/JPG Edizioni, publishing house and organizer of the Denim Boulevard event born in 2012.

Another collaboration debuted at Denim Boulevard and involved DeN store, Italian chain of 50 jeanswear stores. Contemporary artist Afran created unique body-skeletons by recycling old orange hangers. He also invented fantasy sea-monsters by recycling jeans hems and denim remains from DeN Store’s trouser shortening service offered in their stores. The unconventional art pieces decorated the show’s venue.

Art piece by Afran for Denim Boulevard
Art piece by Afran for Denim Boulevard