For the second time Decoded Fashion, the international forum aimed at fashion insiders, digital and start-up companies will be held at La Pelota in Milan on 22 October 2014.

The theme of the event, organized in collaboration with e-pitti.com, will focus on multichannel retailing. Title of the event will be "Retail everywhere, everywhen, everyhow - Exploring the new possibilities of omnichannel.” Among speakers participating in the event will be designer Stella Jean, Federico Barbieri (senior vice president digital and e-business, Kering), Martijn Bertisen (director retail, Google), Jane Reeve (CEO, Camera della Moda Italiana) and Stefano Rosso (CEO, OTB).

The event will also host the award giving ceremony of the best start-up initiatives out of 75 that participated in the contest. A selected jury of experts presided by Stefano Rosso will prize the winner who will be given the opportunity to participate in Pitti Uomo within a dedicated area in January 2015 for free, also spending a day at OTB group’s headquarters.