Deckers Outdoor Corporation, the parent company of footwear, apparel and accessories brands such as UGG Australia, Teva, Sanuk, Tsubo, Ahnu, Mozo and Hoka One One, has inaugurated its first Brand Showcase store at its new company headquarters in Goleta, California, near Santa Barbara.

The shop, which covers 8,000+ sq. feet (743 sq. meters), opened last week and includes more than 1,000 SKUs, which span the entire Deckers’ stable of brands. It was created, in part, so that the company would be able to get direct customer feedback about its brands and products.

"Our new store will serve as the showcase for all of Deckers' brands and our expression of next generation retail. With the launch of this 'innovation lab,' we're better able to listen to customers' feedback, make product and service adjustments more efficiently, and heighten the overall customer experience," said Dave Powers, president of omni-channel for Deckers. "Shop in store using iPads, customize your product, order online, ship direct to your home free of charge or pick up in store. Whatever the preference, our goal is to align our capabilities to customer demand and help drive customer loyalty."

The shop, which includes sustainable elements in its interior, is located at 6601 Hollister Avenue and is open to the public.
Deckers currently owns and operates 117 stores. The company sells its products in more than 50 countries and territories.