Picture Organic Clothing has rolled up the blinds of its first franchised retail stores in France this fall, more concretely in the cities of Lyon and Annecy. Across 80- and 120 square meters respectively, the sports- and outdoor clothing brand is trading the current fall/winter’16 collection for men, women and kids.

Still in France, Picture is planning two further retail openings in Paris and Biarritz. Though the brand envisions retail outlets in other European countries, the implementation won’t happen until a year and a half, the earliest.

Picture Organic Clothing was founded in 2008 by friends Vincent, Julien and Jeremy with the aim of offering products as eco-friendly as possible. The label has established itself on the outdoor market and is now available in over 750 stores worldwide.

Picture Organic Clothing store in Lyon, France.
© Picture Organic Clothing
Picture Organic Clothing store in Lyon, France.