With a focus on fabrics and Italian silhouettes, the menswear line shall offer high-quality garments at a reasonable price point. Amongst the 25 styles are leo patterned jaquard blazer, a lambskin biker jacket and a tailored suit as well as several shirts, jackets, jumpers and denims.
The pieces will be available at selected European Jack & Jones stores from October 2014.
Winnie Andersen, design manager at Premium by Jack & Jones: “The spirit of Italian fashion is confidant and flamboyant. A blazer is considered an everyday element not just something you pull out of the closet for formal events. The collection indulges in this powerful eye-catching mood but in a more subtle casual way.”
Daniele Alessandrini is a member of the Camera Nazionale della Moda Italiana. His homonymous brand is internationally known for mixing different fabrics and materials. Alessandrini owns stores in different Italian cities such as Milan, Cervia, Verona and Bologna. In addition, his label is the official supplier of the Bologna F.C. 1909.