DL1961 Premium Denim announced that former Nordstrom Executive and fashion industry expert, Loretta Soffe, has been named DL1961’s new advisory board member.

Soffe, an experienced authority on retail, merchandising and consumer-based tactics will advise DL1961 in their retail expansion as well as branding. Loretta spent 24 years at Nordstrom where she held different positions in buying, merchandising and product development. For the last ten years, she was Executive Vice President / General Merchandise Manager of Women's, the largest division in the company with annual sales of $2 billion.

Following her 24 year career at Nordstrom, Loretta founded Loretta Soffe Consulting, a consulting firm focused on brand development, strategic growth planning, and the business of fashion and retailing. “Loretta is a talented executive with a clear understanding of the industry,” said Faisal Ahmed, President and Chief Executive Officer of DL1961. “I feel confident that her experience and knowledge will help enhance our growing business."