Retail Consulting firm Directives West (directiveswest.com) is to roll out key Spring 2008 trends in Contemporary, Dresses, and Sportswear during its runway show "TIME TO SHINE" this Friday, 26th October at the California Market Center Patio.

The event will be attended by Steve Madden, who will be showing his latest footwear designs and an all-new collection entitled Steve Madden Dresses. The launch of this new line is part of his current expansion into other categories in a bid to become a complete lifestyle brand.

Also happening, the premiere launch of the Barbie-inspired line by Patricia Field, set to debut at Macy's in Spring 2008. The famed "Sex in the City", and "The Devil Wears Prada" fashion stylist and designer brings her hallmark quirky style to this new collection of sportswear, vintage-inspired dresses, jewelry and handbags to the fun and femininity of Barbie. Our favorite two girls to play dress-up with unite!