Diesel USA (diesel.com)has announced the appointment of a new US-based CEO, Steve Birkhold, effective immediately.

Previously Mr. Birkhold worked for VF Corporation for the past 11 years, with his most recent position as general manager of Nautica Jeans. Prior to that, he held top positions as president of Earl Jeans and general manager of Lee Jeans.

This week also saw the launch of Diesel’s first on-line flagship store “The Diesel Style Lounge”, as featured on SI’s website earlier this week. Click here to read all about it.