The upcoming Mercedes-Benz Fashion Week Swim show will be jumpstarted by Diesel on Miami’s South Beach at the Raleigh Hotel next month.

Diesel (, who will be showing at the event for the first time, will be opening with a runway show on 17th July which will preview the spring/summer 09 swimwear as well as showcase select fall/winter 08 shoes, eyewear and small accessories that will concurrently arrive at Diesel’s Miami store that month.

“Miami is one of my favorite cities in the world,” said Diesel’s president and founder Renzo Rosso. “I’ve always been drawn to South Beach’s vibrant energy and cultural richness and am glad that our brand is present in this unique one of a kind market. Miami is definitely one of the brightest places in the heart of Diesel!”

Immediately following the runway show, Diesel will host the official kick-off party to celebrate the first night of a five night-long week. True to Diesel tradition this kick off party will feature an exciting live music performance at the legendary Raleigh Hotel pool.