Swaying palm trees, white sand and cool lagoons…

Diesel’s new marketing campaign, “Lost Paradise,” certainly creates the right mood for the global brand’s spring/summer 2004 collection. And does it in a way that’s more traditionally Disney than Diesel.

Diesel’s in-house creative department partnered with the Brazilian design agency Lobo to create a fully animated movie (www.diesel.com/lostparadise). Instead of just showing some denim in front of a camera the viewer is confronted with the images of fantastic-moribund paradise – bound in a gloriously realized, full-color animated film.

The film is currently showing in European cinemas and in single TV spots.

–– Sabine Kuhnl, Bureau Chief, Germany