For the second time this year, Diesel ( has participated in Limited Edition, a project that gives the fashion industry the opportunity to pay more than lip service to growing concerns about global warming, and to provide support to Al Gore’s association The Climate Project.

This time around, during New York fashion week for SS08, Diesel created two unique items, developed by the Diesel Creative Team headed by its long time creative director Wilbert Das. The theme for this season’s L.E.N.Y. is “white”, and so staying true to theme, white is the colour of two pants (one male and one female style) which will be produced in very limited quantities and numbered from 1 to 500 each on the rear of each pocket.

The menswear style is a denim model with a difference - taking its cues from a suit trouser, it updates the traditional inserted seams of a tuxedo trouser with technical fabrics including thermo-tape and the laser-burned Diesel logo. Customization of each piece includes the use of the embossed studs to compose the serial number on the rear and an internal logo specific to the project “Diesel for Limited Edition”. Produced from natural denim in a glossy weft, the same fabrics have been used for the slim cut female style, which adds a glamorous detail: a fifth pocket, closed with a button in the front.

The exclusive pieces were presented during the event, and will be distributed in selected stores all around the world such as Colette in Paris, Corso Como 10 in Milan, Harvey Nichols in London and Isetan in Tokyo, at an average retail price of £250 (USD500). Other brands participating include amongst others the fashion designers Calvin Klein, Costume National, Helmut Lang, Salvatore Ferragamo and Missoni, along with names such as Carine Roitfeld, Christy Turlington, Diane von Furstenberg, Franca Sozzani, Gwyneth Paltrow, Helena Christensen and many others who customised special t-shirts for the exhibition.