Diesel Black Gold has recently opened a boutique at 68 Greene Street in New York City's Soho district.
The 230 sqm space, which was designed by New York-based interior designer Ryan Korban, is the first and only retail location to showcase the Diesel Black Gold men's and women's collections. The loft-like interior features 4.5 meter ceilings lined in dramatic gunmetal velvet and opens into a main gallery that will house a rotation of exclusive products, displayed against zebra-patterned wood and a custom-made leather screen. The sales floor is anchored by two massive aluminum monoliths for a sculptural effect, as well as for a unique play on modernity and heritage. Clothing and accessories are displayed in suede-lined niches while wall-to-wall dove gray carpet enhances the sense of comfort and luxurious intimacy.