Expert eyewear manufacturer Marcolin and Diesel have signed an exclusive license agreement to produce and distribute Diesel shades and ophthalmic frames worldwide, as per the preliminary agreement reached in July 2010. The Diesel shades collection will be dedicated to those who identify themselves with the brand’s individual style, breaking the rules, and will be developed with a specific focus on design and functionality.

The licence agreement was signed for a duration of five years, in line with the terms and conditions of the other brands in the Marcolin Group portfolio. The first sunglasses collection will be launched in fall 2011 and will be completed in 2012 with the optical frames collection. Worldwide distribution will include selected opticians and department stores, as well as Diesel stores.

Maurizio Marcolin, Marcolin Group Style & Licensing Officer, comments: “In the last months, while working on the agreement within the fixed terms, we’ve already started working on the collection. I am very excited because Marcolin and Diesel share a strong cultural affinity and a common background, which strengthen our determination to start this new challenge.”

Renzo Rosso, President and Founder of Diesel:I strongly believe in the synergy with Marcolin. We established a partnership which will help us bring innovation and creativity in the eyewear panorama – both in terms of products and communication – in line with our dna. I am personally impressed by Marcolin’s capability to understand the universe of a brand and turn it into top quality, high design content products. This, together with the strong managerial ability of its board, makes it a unique company in this industry. Diesel is one of the few true lifestyle brands in the world and with our passion, energy and drive to innovate we can build together a successful story, providing the brand and this specific category the value they deserve.”