Last week Marc Jacobs and the nominees met for the first time. Camilla Salgaard Nielsen presented her subtle cut, puristic black womenswear collection. Lush shapes dominated the looks by Leandro Cano Luque, who uses textile with flashy surface structures. The ideas of Ramil Makinano were full of contrast and neon. Laura Williams worked with accents of orange and loose-knit. The only top five designer to to show menswear was Anselm Meyer, who also featured strong colors in his line.
After the collection viewing, Marc Jacobs commented, “Camilla, Laura, Leandro, Ramil and Siddhartha are very talented designers who stand apart from the other applicants. Their concepts are smooth and reflective of their own personalities while at the same time are widely accessible for many people. This balancing act is a big challenge for young designers.” Together with the jury, Jacobs will elect the “Designer for Tomorrow“ at the Mercedes-Benz Fashion Week Berlin in July. The winner will be awarded a one-year sponsorship program.
The 2012 jury: Christiane Arp (Vogue), Karen Boros (Kunstsammlung Boros), John Cloppenburg (Unternehmensleitung Peek & Cloppenburg KG Düsseldorf), Melissa Drier (Women's Wear Daily), Karen Heumann, Marcus Luft (Gala), Annette Weber (InStyle), Michael Werner (TextilWirtschaft).