Amid contracting economies and slumping retail, the third edition of Denim by Première Vision closed on an upbeat note.

The two-day event, held on Dec. 3-4 at Les Docks in Paris, drew 64 exhibitors, mainly offering new denim collections for the S/S 2010 season, and 1,426 professional visitors in all – an increase of 13.5% over the December 2007 session.

International attendance also grew, accounting for 66% of all visitors. Those attendees represented some 40 countries across the world, with the greatest number of visitors from France, followed by Italy, Germany, The Netherlands, Spain, Turkey and the UK.

Nordic countries, particularly Sweden, were also very well represented, while Morocco and Tunisia, countries that are significantly active in the laundering/manufacturing sector, also had a strong presence.

In the overseas export arena, North and South America, and in particular the United States and Brazil, also had strong representation, while Japan, Hong Kong and Taiwan had the largest presence among Asian countries at the show.

Among the international jeanswear companies visiting the event were 7 For All Mankind, Pepe Jeans, Levi Strauss, Guess, Mustang, Lee Cooper, Redskins, Acne, Wrangler, Citizens of Humanity/Adriano Goldschmied, Hugo Boss, Cerruti, Paul Smith, Dolce & Gabbana, Prada, Kenzo, Tommy Hilfiger, Ralph Lauren and Dior Homme.

A quest for sophistication was seen down to the slightest details from yarns to weaves to accessories and finishings. Clarity and suppleness were also a focus of the show. There was, too, a growing interest in new developments respectful of both the planet and human beings.

All decorations and displays in various areas were produced in close collaboration with the Italian company, All In One, and combined a vintage spirit, authenticity and an inviting energy.

The only negative aspect of the show was concern over the economy. Although the show saw a similar number of exhibitors attending its June edition, there were many new exhibitors, due in part to the challenges denim, trimming, garment manufacturing and finishing companies are currently facing.

The fourth edition of Denim by Première Vision, dedicated to the F/W 2010-11 season, will be held Jun. 3-4, 2009, at Les Docks.

—Maria Cristina Pavarini, Senior Features Editor

Photo : Stéphane Kossman/Premiere Vision SA.