Despite the difficult market situation, (see our previous report on Denim by PV), the 9th edition in Paris of denim-focused show Denim by PV held between Nov. 30 and Dec. 1, 2011, registered +22% more visitors (including buyers, designers and denim community key players) than in December 2010. The show presenting s/s 2013 trends was visited by a total of 2,552 buyers, 73% of which came from abroad.

Italian visitors - the second major group of visitors after French ones, grew by 6.5%. Spain registered +43% more visitors and Turkey +30%. From Northern Europe, Germany saw a 24.5% increase, Sweden +24%, The Netherlands +31% and the UK reached a plus of 15%. Also the US registered a significant increase in visitors with +41%.