After introducing a monogramming service last year for customers to have their initials sewed on apparel and sneakers, Gucci brings their customization approach one step further: the Italian luxury brand presents the customizable Ace Patch Sneaker Collection for Pre-Fall 2017.

 

customizable Ace Patch Sneaker Collection
Photo: Gucci
customizable Ace Patch Sneaker Collection

Exclusively for Gucci’s iconic white sneaker style “Ace” six new styles for women and five for men were launched, all with interchangeable patches that attach using snap buttons. Pairs are purchased already featuring patches and can then be customized by acquiring additional ones from a range of nine add-ons.

 

customizable Ace Patch Sneaker Collection
Photo: Gucci
customizable Ace Patch Sneaker Collection

Being famous for its eclectic and rich Bohemian look, also for the patches Gucci Creative Director Alessandro Michele chose the fancy way for the patch designs: consumers can chose between motives such as a cat, the ‘Blind for Love’ logo, a pineapple, a crystal panther, flamboyant fumé crystal bows or the iconic Gucci tiger.

 

In addition to the pre-determined patches that come with these Ace’s, nine detachable crystal or beaded patches for the women’s styles and nine detachable thread or crystal patches for the men’s can be purchased individually to truly customize the sneakers with motives such as a bow, a flower, the tiger head or the famous Gucci bee.

 

customizable Ace Patch Sneaker Collection
Photo: Gucci
customizable Ace Patch Sneaker Collection

The Ace patches sneakers retail between 595 and 890 Euro, the detachable extra patches vary between 195 and 295 Euro.