Footwear brand Crocs has just launched its first global integrated marketing campaign titled #FindYourFun. The campaign will be executed via out of home, digital and social media in the US, UK, Germany, Japan, China and South Korea throughout 2015. In May, it will extend to broadcast channels. The campaign marks the company´s largest marketing investment in its 12-year history and is created by McKinney, Crocs´ global agency-of-record since November 2014.

With its iconic Crocs clogs, the brand calls on its consumers to take pictures wearing their clogs and spread inspiring imagery with #FindYourFun all over the digital world. Moreover, the out of home advertising will center the Crocs clog silhouette and show it in new and unexpected places.

“At its core, the Crocs brand has always been about fun,” commented Terence Reilly, vice president of global marketing for Crocs. “This campaign is designed to engage [consumers] in ways that celebrate our iconic clog and the unique fun-loving nature of the Crocs brand, while also highlighting our broad portfolio of other colorful and comfortable styles”, so Reilly.

Crocs' global marketing campaign #FindYourFun
Crocs' global marketing campaign #FindYourFun