Cotton Council International (CCI) relaunches the Cotton USA brand identity on occasion of its 25th birthday in cooperation with the brand marketing agency AR New York. The logo of Cotton USA has been completely reworked to express a more contemporary spirit.

The fresh brand identity stands for purity, quality and sustainability. To communicate the new modern brand image to the consumer, revised promotion and merchandising material including new hang tags have been created. The new Cotton USA concept will be implemented by CCI during the next year with several activities and events.

A fundamental reason for the brand modernization was the current market situation with increasing pricing pressure from the synthetic fiber side.
With the brand refreshing, CCI wants to approach especially young consumers and emphasize the advantages of the natural cotton fiber in general, as well as USA cotton in particular, CCI president Jordan Lea explains.

Since 1989, the brand name Cotton USA is to find on more than 50.000 product lines and three billions of products.