As a part of the new launched campaign “Made by You”, Converse recently reopened its concept store on Münzstrasse 18, Berlin-Mitte.

On an area of 200 sqm, the concept store provides seasonal footwear and selected highlights of apparel. In contrast to the flexible wall-system, where Converse presents its seasonal collection, an arty sneaker wall with all types of the Chuck Taylor All Star is installed at the entrance of the store.

Like the campaign, the store shall emphasize the personality of the shoe owner, putting a focus on the German capital’s creative scene. More than 100 artists, such as illustrator Stefan Marx, have been invited to portrait their personal pair of ‘Chucks’ and display them in a temporary space in the back of the store. The space will also host different exhibitions and events with local and international artists in the future.

Currently, store visitors get the opportunity to be a part of the Converse campaign: with a special photo booth inside the store, customers have the chance to create a unique portrait with their sneakers.

Impression of the Converse store on Münzstraße
Impression of the Converse store on Münzstraße