This month Converse has launched a global campaign called “Made by you”, where the brand sets a focus on over 100 sneakers that were worn by internationally renowned musicians, artists and fashionistas.

Sneakers were sometimes painted, customized or just worn out, so each of them has an individual look and reflects the owner’s personality. Some of the celebrity shoes featured in the campaign show how Andy Warhol, Patti Smith, Futura, Ellen Allien or Radio Slave customize their sneakers into artworks.

“Made by you” is conceived as a multichannel campaign. Besides all kinds of on- and offline activities, there will also be in-store and social media promotions.