East London’s Bethnal Green Road is the home of Edwin Europe’s new combined headquarters, showrooms and store. The “one-stop-shop”, which spreads over five floors across 279 sqm, brings together two men’s showrooms, a women’s showroom and a creative/marketing office – as well as a 37 sqm ground floor retail space.
The Edwin team searched for a suitable London home for a long time before they found what they were looking for – a building dating back to 1878. The architectural form and much of the period features have been left intact. Soma Build was brought in to create the shop fit. Design features include joinery by
interior designer Dan Preston, original oak wood flooring, reclaimed vintage lighting and hand painted signage by lettering artist Ged Palmer. As for the wares on sale, consumers will find men’s denim, apparel, special projects and ‘Made in Japan’ collections as well as Edwin’s full womenswear range.
123 Bethnal Green Road,
London E2 7DG