French label Armor Lux has opened up its second German store in the heart of Berlin. The 100 sqm store is located on the grounds of the Blue Yard (Münzstraße 21) and also run by the Blue Yard GmbH & Co. KG company which is headed by Bread & Butter founder Karl-Heinz Müller.

Initially, the Berlin store is planned as a pop-up store until September with the option of extension. On an area of 120 sqm, it provides the heritage collection for men, women and children as well as maritime classics like the Breton striped shirt, the cabane jacket and the navy jumper.

“With this opening, our brand shows its belonging to the fashion capital,” said Armor Lux’s export manager Marco Petrucci.

Armor Lux celebrated its own retail debut in Germany with a 100 sqm store on the island of Sylt in 2013.

Impression from inside the store
Impression from inside the store
Inside the Berlin store: stripes are everything
Inside the Berlin store: stripes are everything