Denim brand Colorado has recently inaugurated its first ever foreign monobrand store at the King Cross shopping mall in Poznań (Poland), operated by a local retail partner from Poznań. The retail location commercializes both men's and women's apparel collections.

The store concept was created by shop-fitting specialists Jazzunique and features rough wood and steel, which stand for the rugged landscape and the modern cities of Colorado. According to Colorado Denim's CEO Bertram M. Laufer, further stores in Central Europe are conceivable in combination with the right partner.