At the beginning of January 2014, Italian sportswear and activewear brand Colmar Originals opened its new flagship store in Berlin, near Alexanderplatz, Alte Schonhauser Strasse 20-22.

The new 80 square meter space - designed by Studio Giraldi Associati Architetti – maintains the store’s original shop front, characterized by a black steel frame and black entrance door. Inside it hosts a gallery with opaque white backlit glass panes. Shelves, hanging systems and tables – all black lacquered- complement the store and are juxtaposed to the lighted store niches hosting all products. Behind the white lacquered cash desk a special glass wall, showing LED lighted moving feathers, hides the store’s changing rooms.

The new store concept will also be replicated in new shop-in-shops in Italy and abroad.

Colmar Original
Alte Schonhauser Strasse 20-22
D-10119 Berlin