It’s a celebrity-fueled comeback for one of our favorite original streetwear brands: Mother company Authentic Brands Group (ABG) has announced that famous DJ and producer Steve Aoki has entered a strategic partnership with Vision Street Wear. Aoki has signed on as the brand’s co-owner, collaborator and ambassador.
“Steve is a true thought leader who has collaborated with some of today’s most prominent names in music and fashion,” said Nick Woodhouse, president and CMO of ABG. “This partnership serves to galvanize Vision Street Wear by tapping into Steve’s place in pop culture.”
Vision had its heyday in the ’80s and ’90s. It resurfaced a few years back via a collaboration with Chloë Sevigny for Opening Ceremony and then launched an exclusive apparel capsule collection with young fast fashion retailer Forever 21 in summer 2016.
Aoki is no stranger to the fashion world. Already known for his label Dim Mak (which evolved from his record label), he will support ABG’s plans of evolving the Vision Street Wear brand identity while entering new markets with fresh new collections. The first “VSW x Steve Aoki” collection is set to launch in early 2018.