Yet another ‘90s heyday sports brand that regains desirability via designer cooperation these days. Football outfitter Umbro Pro Training has teamed up with House of Holland for its spring/summer ’17 collection. 

Gosha Rubchinskiy

Trendwatch

Italian activewear brands go cool

Read more →

The 24-style dual-gender collection puts some street-savvy handwriting on some of Umbro’s iconic football styles: Crew neck jerseys, oversized vests, sweatshirts and joggers are equipped with oversized logos, polka dots, snake prints and a color palette of pastels, reds and greens. A number of new styles including shorts, a cotton bomber jacket and hooded parka, support the line.

Umbro Pro Training x House of Holland
© Umbro
Umbro Pro Training x House of Holland

 “We’ve been looking into doing a sportswear/lifestyle collection with a partner and we feel like Umbro has a real undercurrent with a feeling that it’s rising up in the streetwear arena. I loved the fact that Umbro is a Manchester brand, that it’s so connected to football culture, and not just another lifestyle brand with a sportswear element”, said Henry Holland, House of Holland’s creative director, who was brought up in Manchester himself.

The Umbro Pro Training x House of Holland line for spring/summer ‘17 was firstly introduced at Pitti Uomo earlier this summer and is currently on view at London’s Jacket Required. Wholesale prices range between £23 and £111. The styles have already been picked up by Urban Outfitters, Asos and 15 stores in Italy.

Umbro Pro Training x House of Holland
© Umbro
Umbro Pro Training x House of Holland
Umbro Pro Training x House of Holland
© Umbro
Umbro Pro Training x House of Holland