Italian Coin Group has opened its first Coin Excelsior premium department store in Rome, in the central via Cola di Rienzo luxury shopping street, after the previous openings of Excelsior Milano department stores in Milan and Verona.
The new Rome store occupies 4.300 sqm on three levels and is situated inside a Liberty-style building of the early 1900s, which has been completely redesigned by Vincenzo De Cotiis - Vincenzo De Cotiis Architects studio.
The new shopping destination offers Italian and international fashion brands such as Marc by Marc Jacobs, Valentino RED, Joseph, Lauren by Ralph Lauren, Armani Collezioni, Patrizia Pepe, Pinko, Paul Smith, Z di Zegna, Barba, Lardini and Finamore. In addition, the department store offers a premium range of beauty, home decor and fine food.
A huge hanging lamp emphasizes the central structure of the store. The location's light and neutral hues let brands express themselves neatly and sophisticatedly. Plain materials such as concrete, metal and wood create contrasts to the original, already existing interior and convey a both contemporary and flexible image of the store.
Via Cola di Rienzo 173