Seefeld-based scarf company Codello has announced Peter Hoyer as new head of retail. He will be responsible for the entire strategic expansion of the accessories business. The position “head of retail” has been newly established. Prior to this, Hoyer worked for the glove specialist Roeckl, as the person responsible for all Roeckl Stores.

“We look forward to expanding our retail together with Peter Hoyer and to investing specifically in our retail,” says Codello CEO Michael Schnabl. According to him, Codello is currently in search of suitable spaces and partners in selected large cities. “The positive feedback of our dealers has confirmed that a specific retail expansion is reasonable from a retail and marketing point of view and is a good supplement of the entire wholesale as it strengthens the publicity and the affinity of the brand,” Schnabl adds.

Besides its own retail stores, Codello offers products from the collections: Codello, Codello Men and Codello loves Peanuts, in 3000 POS in over 50 countries.