On the occasion of the 65th anniversary of the iconic Desert Boot, Clarks has kicked off a marketing campaign called “From Rats to Rudeboys” that allows end consumers to talk via Whatsapp with three of the historical personalities that once wore or are somehow related to these boots in order to get insights about the story behind the product.

Steve Barrow
Steve Barrow
Through teaser films on social media, users are prompted to add the phone numbers of one of these individuals. Afterwards, the user gets an introduction into the story of the Desert Boot by the hand of its pioneer: Nathan Clark. Only then, users can start talking with these 3 people, who will send images, playlists, videos and messages to take them back to the cultural moments when Desert Boots were on their feet.

The figures available to chat are British reggae historian, writer and producer Steve Barrow; Bruno Barbey, photographer of the Magnum agency who captured the rebellious youth movement in Paris during 1968; and Stitch, head of the reggae music band Spranglers, who were at the heart of reggae’s birth in ‘70s Kingston.

Here’s the list of the phone numbers for your chat with them:
Steve Barrow: +44 74 8149 2599
Bruno Barbey: +44 74 8149 1810
Stitch: +44 78 4149 5645

Stitch, head of the reggae music band Spranglers
Stitch, head of the reggae music band Spranglers