Coinciding with its 190th anniversary, British shoe label Clarks is the headline sponsor of London's Victoria and Albert Museum summer 2015 fashion exhibition “Shoes: Pleasure and Pain”, which launched 13th June and runs until 31st January, 2016. The V&A Museum is the world’s leading museum of art, design and performance and this collaboration marks the first license agreement with a footwear brand.

From the exhibition: Nadja Auermann in Dolce & Gabbana for American Vogue, 1995
From the exhibition: Nadja Auermann in Dolce & Gabbana for American Vogue, 1995
The pre-opening party in the wonderful entrance hall of the V&A Museum in London on 11th June was a great inspiring event with the theme “dress to impress”. The shoe exhibition shows more than 200 pairs of historic and contemporary shoes from around the world, many exhibited for the first time. The collection shows footwear from ancient to modern times, from its social and cultural impact to moments of pureness and decadence such as medieval footwear, Sultan´s shoes or Chinese shoes, brands like Jimmy Choo, Zaha Hadid, Manolo Blahnik as well as Nike Air Jordans and a selection of Adidas sneakers, a shoe cabinet plus a lot of other interesting shoe stories and glossaries.
The collaboration with Clarks will also be extended into a shoe line: the first of three seasons sees a collection for men, women and children. Inspired by the museum’s outstanding textiles and fashion archives and Clarks’ own archives, it is infused with beautiful British heritage and craftsmanship.
From the exhibition: Caroline Groves, Parakeet shoes from 1959 (photo: Dan Lowe)
From the exhibition: Caroline Groves, Parakeet shoes from 1959 (photo: Dan Lowe)


Clarks Unboxed
As part of a year of celebration for the 190th anniversary of British shoe brand Clarks, the brand started Clarks Unboxed, a digital concept which will bring the brand´s history to life through an interactive platform on Clarks’ website, launched on 11th June. Clarks Unboxed has been compiled in collaboration with the Victoria & Albert Museum plus curators Ted Polhemus and Lucy Johnston, who have scoured the Clarks archives in the village of Street, Somerset, to tell the British Clarks story anew. The exploring tour shows film stars wearing Clarks shoes during the 1930s or inspiring styles adopted by subcultures including the Beatniks, Mods and Rudeboys throughout the 20th century. Clarks is inviting fans from around the world to discover the 190 year story of the brand, told across twelve chapters. Melissa Potter, Clarks CEO says, “We are proud of our amazing heritage. The creation of a unique digital platform means that we can share our story with more people than ever before.”