Everyone has that one friend that raids ones wardrobe, leaving nothing but a pair of shoe laces in their wake. Inspired by the jeans you especially want to borrow from someone else, be that your boyfriend, your girlfriend or your mom, denim label Cheap Monday recently launched its Borrowed Jeans Campaign, a line including six of Cheap Monday’s most popular fits, each with a playful twist on proportions.

The Borrowed Jeans line offers three models for women and three fits for men: Common, a slightly oversized jeans with mid-rise waist and straight legs; Donna, Cheap Monday’s take on the Mom-jeans with high-rise waist and tapered legs; Omega, the line’s most oversized fit with super wide and straight legs; Sonic, with straight legs and a slim silhouette; Linear, a classic style with regular fit and tapered legs as well as Him Spray, the line’s skinniest and stretchiest fit.

For their campaign, the brand worked together with bloggers Frida Vega Salomonsson and Gustav Broström: they created their favorite looks from the collection’s segment. All models are now available at Cheap Monday stores, selected retailers as well as online and cost €60.

Cheap Monday Borrowed Jeans
Cheap Monday Borrowed Jeans


Cheap Monday Borrowed Jeans
Cheap Monday Borrowed Jeans