Sportswear brand Champion and Japanese cult retailer/brand Beams have already carried out several joint projects, but until now, these have been exclusive to the Japanese market. Starting with the fall/winter 16-17 season, this will change: Champion Europe and Beams are presenting their first European capsule collection.

The idea behind it is to update and functionalize styles from Champion’s reverse weave line with zippers, a special water resistant coating and a unique collaboration logo.

“We are honored to firstly work together with Champion Europe for this capsule collection, especially as we are looking back on more than 20 years of teamwork with Champion in Japan”, said Shinsuke Nakada, Beams’ casual menswear director.

The collection will debute at Pitti Uomo in Florence, January 12-15.