Good American, the jeans line just launched by Khloé Kardashian is latest venture of this entrepreneurial dynasty. Of course, this is not her first business venture. Taller and more curvaceous than her petite sisters, Khloé has made a name for herself as a fitness and health guru by recently losing over 40 pounds. However, even if her body has been transformed by her new regime, she remains sympathetic to the needs of women size 12 and up that cannot find premium denim jeans. And that's where Good American, a brand created in partnership with Emma Grede of Frame Jeans, comes in.  At the launch Khloé Kardashian told to the Los Angeles Times "I love that we’re knocking down the barriers of not saying ‘plus size’ and just having standard sizing, because I really hope that does catch on [with] other designers.”



Good America by Khloe Kardashian
© Good America
Good America by Khloe Kardashian

The new line offers premium jeans from size 0 to 24, priced from $ 149 to $215.  The jeans are available in 4 models: Good Leg (skinny), Good Leg Crop (skinny capri), Good Cuts (straight leg) and Good Waist (high waist) and a variety of finishes.

There is really no end to the Kardashian family entrepreneurship.