Diesel, the denim and fashion brand founded in 1978, has announced a series of initiatives celebrating the 30th anniversary of Diesel in Japan. As part of the celebration there will be an official fashion show and an exhibition happening in Tokyo on 6 September 2016.

Japan Denim Capsule by Diesel
© Diesel
Japan Denim Capsule by Diesel

“I have always been in love with Japan,” said Renzo Rosso, Diesel founder. “I visit the country regularly – just as my design team, we do our research there, so one could definitely say that Japan always played and still plays a big part in Diesel’s global success! So I dedicate this 30th anniversary to Diesel’s Japanese supporters, who always push us to do more and better.”

The celebratory event will feature an exhibition of Diesel's own archive focused around key denim looks from 1978 to now, curated by Nicola Formichetti and will also present the f/w 2016/2017 collection catwalk show, executing a real “ready-to-retail” concept as the collection presented will be available in store and on line from that same day. A Diesel party will continue the series of celebrations.



Diesel's Japan Denim Capsule
© Diesel
Diesel's Japan Denim Capsule

“Japan is where I was born and it has always played a prominent role in my creative process, being a constant source of inspiration, being a huge part of who I am,” explains Nicola Formichetti, Diesel’s creative director. "

At the occasion of the 30th anniversary of Diesel in Japan, the brand is launching two denim capsule collections, bias-cut denim and a Jogg jeans utility type, which will be available worldwide on Diesel’s e-commerce site from the 6th September.

Diesel's Japan Denim Capsule
© Diesel
Diesel's Japan Denim Capsule

Alongside these events Diesel will also launch three collaboration collections dedicated and exclusively distributed in Japan, in collaboration with Japanese menswear designer N. Hoolywood established since 2000, Japanese young designer Yuko Koike, recipient of the OTB award at ITS 2015, and Porter - Yoshida & co., producer of quality bags made in Japan for over 80 years.

Diesel: Japan Denim Capsule
© Diesel
Diesel: Japan Denim Capsule


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