Carhartt WIP recently opened its first ever girls-only store worldwide in Berlin, at Muenzstrasse 7.
The store design was realized by the Italian architect Andrea Caputo, who leaned on the concept of the two existing Carhartt WIP Berlin stores (on Rosenthaler Strasse and in the Bikini mall).

The location is divided into two areas: the entrance, where customers are welcomed by Berlin-based artist Pietro Sanguineti’s neon signage and a second larger room, linked to the fitting rooms.

Several iron elements decorate the Berlin store's inside
Several iron elements decorate the Berlin store's inside

The design with iron elements in the furniture, iron racks and a big display table at the entrance is combined with brick, concrete and plaster. Full-length mirrors and a rough white wall provide light to the 85 m² store area. The furniture has been customized for the store and is complemented by historical design pieces such as aluminum cabinets and metal bookcases.

Moreover, Carhartt WIP is also celebrating its debut in Austria with a first flagship store in Vienna. Its interior was also designed by Andrea Caputa who integrated historical elements, such as a barrel vault that was revealed under the ceiling, into his design concept. It employs pieces of furniture by artist Piet Hein Eek.

Industrial elements in the Vienna store
Industrial elements in the Vienna store