The Fashion Institute of Design and Merchandising (FIDM) is a mainstay of the Downtown LA scene, a crown of the city’s fashion district, producing some of the city’s finest design talent. That was never more apparent than last week’s thesis show where graduating students were issued a denim design challenge by none other than Candiani.

The four generation, family run Italian company paired with FIDM to make students “think about what ‘premium’ means to the consumer and research back to the times when the quality of the brand/product mattered more than its image,” says Simon Giuliani, the company’s marketing manager. The students set about researching, creating, designing and developing authentic denim clothing to re-inspire the premium denim industry.

Students participating in the denim design challenge
Students participating in the denim design challenge
Participants investigated the fabric, provided by Candiani, researched a strong concept and developed a merchandised collection, culminating in an event where the designs were arranged on mannequins and celebrated in a film that chronicled the entire life span of the project.

Congratulations to graduates Gabriela Carolina Galarza, Angela Garcia, Brittany Keziah, Karoline Korper, Casey Kundzicz, Sharet Olvera, Kimberly Poquiz, Amanda Slate and Ariel Sweetland.