Sao Paulo, Melbourne and now Munich - last week Camper has opened its latest ‘Together’ store located in Munich that carries the entire collection of the footwear brand on a total space of 164 sq. meters. It’s the third location that was realized in cooperation with Brazilian designer Marko Brajovic, who created again the iconic bold colored, dramatic wave of over 165,000 laces displaying on the store’s ceiling as special highlight.
“For our projects with Camper, we were inspired by behaviours in Brazilian popular culture, rich in information, colour and emotion. Specifically, from traditional Brazilian folk festivals, where backgrounds are created using thick layers formed by strips of colour. We recreated this within a retail environment, using shoe laces to change the space into a sensory and scenic experience, where the visitors become the actors", explains Marko Brajovic.
Camper Together Atelier Marko Brajovic