Scotch & Soda has been focusing strongly on enhancing its brand’s profile in several European countries as well as internationally, as previously reported in December when the label announced its debut at the upcoming New York Fashion Week.

Now, the Amsterdam-based fashion label has released its first global ad campaign, “From Amsterdam, from Everywhere,” which highlights how the brand takes inspiration coming large, culturally diverse cities across the globe. The imagery for the campaign shot by Emma Summerton and stylist Onedine Azoulay depicts young models featuring key pieces for the fall/winter ’16 collection, which is influenced by rock star looks and dreamy, colorful prints and embroideries on silk and knitwear.  

The Scotch and Soda campaign will appear in print media, online media and out-of-home advertising.

For further reading:
Alex Jaspers, Scotch & Soda’s international sales manager


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