Turkish denim manufacturer Calik Denim has recently launched its new eco-friendly denim selection. The new denim line, available from f/w 2016/17, was presented at Martelli Lavorazioni Tessili, a specialized Italian dyer and finisher founded in 1965, at their Vedelago headquarters near Venice, Italy.

About 80 designers from leading international jeans brands were presented the new Oxygene fabrics made with a special technology that combines specially dyed 100% cotton yarns with regular finishing precesses. The Oxygene fabric can be treated more quickly (about 50–60% faster than with normal denim) and uses smaller quantities of chemicals, water and consumes less energy. A variety of laundry treatments can also be used including laser, ozone, sandpaper and enzymes. In addition, treated fabrics are soft to the touch and retain their shiny look after treatment even though no resins are used.

“Our new Oxygene denims represent the future of denim,” says Hamit Yenici, managing director. “Our idea for creating new sustainable denims is that of creating products that can help conserve natural resources, has less impact on the environment when producing jeans and creates garments that are at least as attractive and cool as a normal denim, while guaranteeing at least the same level of performance and comfort. Given the enthusiastic response to our product, we feel we have achieved our goal. This is also demonstrated by how Martelli immediately offered to host the presentation at its head office. Similarly over the past few days many important jeans brands have said they like how versatile and cool these sustainable denims are.”

Employees treating jeans at the Calik & Martelli event
Employees treating jeans at the Calik & Martelli event