By Maria Cristina Pavarini

Calik Denim has appointed a new sales and marketing manager - Ebru Ozaydin. She has previously worked at Orta Anadolu for 18 years occupying different roles, most recently as marketing manager.

“She comes with a wealth of experience within the industry and shares our values and our determination to innovate. She has proven herself throughout her career with bold achievements which make her a standout choice for our team,” said Hamit Yenici, managing director, Calik Denim, to whom she will report.

The hiring comes at a key moment for Calik Denim, which is about to introduce a new technology, Elastech, for the Spring-Summer 2017 collection that is just debuting at Kingpins Amsterdam on 28 October 2015. Elastech provides superior performance for high-elastic stretch fabrics with minimal shrinkage and improved growth values. Elastech also eliminates unsightly puckering, a problem typical for high elasticity, stretch garments. Aim of introducing this new technology is to create figure-flattering denim for all body shapes.

The technology stabilizes shrinkage for various washes while helping brands to manage the manufacturing process better by decreasing size variances.  Calik Denim’s Elastech technology is applicable for any type of stretch construction, varying from comfort to super-stretch.

At Kingpins, Calik Denim will also collaborate with Turkish designer Gulcin Cengel as one of eight teams to present a capsule package at the Global Denim Awards.