Cycle, the upmarket jeanswear collection owned by Italian company Italservices, has announced plans to offer a collection aimed at 8- to 14-year-olds for S/S 11. “The inspiration of the collection remains the same as the one of the Cycle adult collection, while sizes and fits will adapt to the specific needs of these young consumers,” said president and co-owner Moreno Giuriato. “We decided to add this collection in response to requests coming from this younger target group interested in buying the adult collection."

Italservices Spa owns, produces and distributes internationally the Cycle, Met, Heavy Project, It’s and Fake London brands. The company, owned by entrepreneur Moreno Giuriato and longtime jeanswear executive and designer Gegè Schiena, closed 2009 with a €70 million turnover, up 11% from 2008.

—Maria Cristina Pavarini